How PPC will Optimize your Business

In December of the year 1999, Google started search engine advertising.  However, it wasn’t until October of the year 2000 that the AdWords system was initiated.  Adwords allows advertisers to create text advertisements on the Google search engine.  Lastly, in 2002 PPC (pay per click) was introduced.  Prior to 2002, advertisements were charged at cost-per-thousand impressions.  Google has changed the face of the online advertising world.  

To succeed in marketing a business today you need to do the following:

• Know where to find your customers.
• Build a relationship with them.
• Communicate your product or service with your customer in a way that makes them want to do business with you.

Pay Per Click advertising or PPC is one of the fastest most profitable ways to increase traffic to your website.  Pay Per Click is very simply explained; you pay when a customer clicks on your advertisement online and enters your website. 

In this article we will discuss five aspects of the PPC system.  When followed, these five aspects will lead you to marketing success.

1. Keyword Selection:  The most important stage of the Pay Per Click campaign is researching the keyword selection carefully.  Both the relevance and popularity of your business are taken into account when selecting your keywords.  Finding the proper keywords is very crucial and imperative to the success of utilizing the PPC system.  The more common keyword research tools are: Nichebot, Google keyword tool, Word Tracker, etc…  You may also purchase a larger set of keywords, being either the more commonly used or the less commonly used sets.  Logically, purchasing the more popular set will be more expensive.
2. Converting a visitor into a customer:  Your link may get them to your website however, your marketing expertise you utilize in your business proposition selling your product(s) or service(s) on your website is what will convert your visitors into customers.  Keep in mind while writing your website; The heading of your PPC link must be delivered in your website, and due to the overwhelming number of “get rich quick scams” online you may even need to give a chosen number of products or services to customers in order to make your name in the industry prior to making your mark.
3. PPC Engine selection:  This may be the only time you will read, “the second best is your best option”.  Too many businesses use the “top” engines & keywords and the price for duplicate keywords is very high; therefore, using the “second best” engine is the best in this case.  Keyword price bids are regulated by other advertiser bids and how much you are able to pay as well.
4. PPC Engine submission:  There are two primary models for determining the per click cost:  Flat-rate & Bid-based.  With Flat-rate a fixed amount is agreed upon with the advertiser and the publisher.  Advertisers can negotiate a lower rate when agreeing to a long-term / higher value plan.  With bid-based the advertiser informs the host of the maximum price they are able to spend on a given spot generally utilizing online tools and keyword based.  
5. Continue monitoring for optimal results:  Setting up the campaign is not the end of the Pay Per Click advertisement campaign.  Continuous reports from the PPC engines or from software that continuously reports progress of the PPC engines must be analyzed and changes must be made until the best results are achieved.